The PR team of Jlingz specified that they wanted the “guys that do the Gymshark stores” to deliver a pop up event with a retail element. We hired a warehouse space in Manchester to house the event. We highlighted key areas of customer interaction and entertainment with staging, LED screens and lighting. There was also a huge 20m wide retail area in which customers could purchase garments from the Jlingz range. We fully furnished the retail area from custom fabricated clothes rails to changing rooms and display units. The event was topped off with a huge stage area for break dancing competitions and special musical performances throughout the day.